Electronic billboards are quickly replacing conventional billboards. Especially in high-tech markets such as San Francisco and Austin, it has become an important part of spreading brand awareness. To find out, we can read this King Kong agency review. Many companies adopt one or two electronic billboards to show their relationship with the local community. However, in some rare cases, small companies may find themselves choosing between stepping up digital marketing or picking up a good billboard.

Before you spend a fortune on electronic billboards, let’s take a look at the pros and cons of each.

Electronic Billboards: A New Touch on Old Classics
An electronic billboard is is distinctive on the grounds that, not at all like a traditional board, it utilizes solely advanced pictures. Digital technology makes images sharp and clear so they can be viewed at greater distances and in a variety of lighting conditions. It also gives billboard owners and users greater versatility in how they choose to optimize space.

PRO: It Gives Your Brand Local Flair
An electronic billboard works like nothing else in providing your business with a feeling of spot. And because you can send different messages for different situations, people feel like they’re interacting with your brand based on what’s going on around them.

CON: Lack of Transparency
Electronic billboards will tell you when and how long your message has been active, but you won’t know how many people have seen it – let alone how many will end up following up on it in a day, week, or month. It is almost impossible to know your ROI.

CON: It Has Higher Initial Investment
Renting a billboard is a big expense: It’s not uncommon to spend $4,000 or more per month. Electronic billboards could be more detailed, as you have the opportunity to share them with other “tenants,” but the vague combination of fees and returns scares many buyers.

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